A lot of levels of suck
A lot of levels of suck overlapping things. Brand expansion might be tolerable.
-does Ford consider their interest base so shallow they couldn't relate to heritage another way? Model E, even Edsel, maybe Thunderbird, or find a new name?
-is GM also that dumb? (stupid question).
-a Vette brand: rebirth the Impala name as the performance crossover. a 4-door car would need to redeem Corvair, definitely.
-real Muscle crossovers would be accepted well.
-the EV car hype seems to often be shallow. Any wow performance clickbait really only highlights the reluctance/cheapness of GM/Ford to make AWD with their best power.
-the wedding of phone-zombie techies to the BEV idea is arbitrary. Two independent developments. People I'd expect otherwise might find the business side of electric drive just as distasteful as tradition propulsion.
-Those people being sold on sports/performance getting a car that reduces engagement, is less visceral, weaker on continuous high draw/track/towing. Ironically choosing more tradition luxury values.
-Maybe luxury values is really just buying status symbols. The car business is more truly noble when they cultivate enthusiasm.
-Wall Street playing shameless pimp for the money nobility, as usual, sucks as usual.