Excessive dealer mark-ups are
Excessive dealer mark-ups are nothing new. Many specialty and low volume models are regularly marked up at dealers. Some so high that even the dealers realize that the car will never sell for that obscene price, but the special cars still bring in foot traffic to dealer showrooms. Thankfully the equalizing force for this is con-job madness is always simply better priced competition. Of course for the new GT500, my mind immediately goes to the 2020 Corvette Stingray, with a starting price of $60K, 0-60 in 3 seconds, great handling and styling that looks like a European Exotic. With the promise of even faster models due over the next couple years. The last GT500 had high dealer markups as well, and my mind always goes to the 2007 Shelby GT, where dealers advertised low volumes of this special model and hinted at the Shelby's appreciating collector's status had marked up the price to $75K-$80K, but in reality the Shelby model only had 15HP, stripes, and wheels over the regular Mustang GT which had a great base MSRP of $25,695, and the $50K+ difference was just dealer greed and profit. Well the new GT500 is far more than stripes and wheels, but really any GT500 priced over $100K starts competing against some amazing cars, especially used high performance cars. The list is long and impressive. Of course that won't deter die-hard Mustang fans from buying their new performance king, the GT500. But the world has changed in the last decade and savvy buyers can shop online all across the country in seconds, and check with other GT500 buyers on Mustang Forums to get their favorite GT500 for close to MSRP, and just have it shipped across the country to save tens of thousands of dollars on the purchase.