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Marc Stern    December 21, 2019 - 12:10PM

Great observations and all true. You have made several good points, as well. Here's an anecdote from the annals of my sales career that shows you are right. About a dozen years ago, I worked at a Ford deal and there was a young salesman who kept on talking about the whale of a deal he landed on the lone Shelby Mustang on the lot. There was a $25K markup on it -- as I understood it -- as well as the usual profit level for the dealer. Well, the young sales guy kept on talking about his great deal for months, but the buyer never came. The no-show buyer never did reclaim his $1,000 downstroke, though I suspect he contacted his credit card and had it erased. And, the kid kept on calling and waiting. He was a good salesman, too. The customer was a real jerk stringing him along like that. I guess he didn't realize that those fees were our living or maybe he just didn't care. Thanks

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