I think that the net effect
I think that the net effect of calling the Mach-E a Mustang will be a wash in the end. The Mustang name will draw in new customers who normally would not be attracted to a $45K+ electric crossover. And it will also alienate die hard Mustang lovers who see the marketing move as an insult to the marque. Ultimately, I think that the Mach-E will be a big hit, especially once people start to see comparisons against other crossovers and performance cars as Tesla has done, then the Mach-E will convert many buyers over to the EV world. If I were a Ford decision maker I would have brought out the Mach-E GT model first, to make a performance statement. But they didn't ask me.