I think this move is about
I think this move is about practicality and marketing. Ford said that the Mach-E production would be limited due to supplier constraints, and Rivian brings additional technology and it totally justifies the Rivian purchase, showing that Ford will use Rivian as an Asset, and Rivian will benefit having Ford as a customer. I do wonder about profitability and timeline though. Rivian is pricing their own models starting at $69K-$72K and up, but Ford has to Lincolnize it inside and out, and then still make a profit. The Navigator is already pushing $100K loaded, and this BEV model will require all new bits throughout. Still, I think that it's good news for Rivian, and for Lincoln. I just hope that they get the new model out quickly, as the competition is getting stronger in the Luxury/performance SUV segment year to year.