Tesla, Rivian, and even Ford
Tesla, Rivian, and even Ford were called out with GMC's Hummer announcement and teaser ads. It foretells power and performance that rivals the top Cybertruck and Rivian models. Still, some of the biggest questions now remain unanswered like range and price. In fact we don't actually know if the new Hummer will be a SUV or pickup, although it's likely going to be a big, boxy SUV. In some ways it is good that the Cybertruck adopted such wild styling, because there will soon be several new EV trucks and SUVs on the market, and it needs to stand out to be noticed and considered. I think that the two areas unmentioned in GMC's ads will be where the Cybertruck wins over it's rivals, meaning price and range. I doubt that the base Hummer will start under $60K, and the top model will likely be pushing $100K, whereas the Cybertruck is starting around $40K, with the top model starting at $70K. And the Cybertruck will have a market leading 500+ miles of range at the top end. GM/LG have been very good with the Bolt EV in achieving excellent efficiency and range, but the Hummer will likely be as big as the Yukon/Escalade, so it will have weight and aerodynamics against it when trying to be efficient. And they are likely going to need a HUGE battery (like double the Bolt's) to get a competitive driving range. Which will add to weight and cost of the Hummer. 5/20/20 will be the date of the Hummer EV reveal, so at least then we will see what the vehicle looks like, and hopefully we will get some more facts shown about the Hummer's EV range and cost. The Pickup/SUV market is huge, and there are more than 250,000 Cybertruck per-orders, plus the Cybertruck will share much of it's drivetrain with other Tesla models, so outside of the new body there is little to slow the Cybertruck from being built soon. In fact with the model Y coming out 6 months early, and the Cybertruck's strong demand, I think that we will see the Cybertruck out before it's projected production date, if not later this year, then maybe early next year. The Hummer EV is slated to come out in Fall of 2021, which may be a year after the Cybertruck and Rivian models are on the streets. Regardless, it is nothing but great to see active competition in this EV market!