When you bought your S10
When you bought your S10 there was a whole market segment of, for want of a better word, subcompact pickups. There was the S10, the Ford/Mazda B2000/Ranger, Toyota, the Nissan Frontier, and the like. They disappeared as the assembly line room needed to make them was taken over by a new generation of midsized luxury mobiles. One by one the subcompact truck segment quickly disappeared. Yes, there were some hangers on like the Toyota Tacoma and the Ford Ranger but the Ranger started to grow. I think either the Focus or the Fiesta will be a good platform for this pickup. I do believe that if Ford is successful in re-establishing this market segment. It should be a rather lucrative one for Ford.