I think that for people who
I think that for people who were looking for an excuse to by a powerful V8, cheap gas is it. Similarly, people who were looking at an economy car might choose a bigger engine because of the allure of cheap gas. Of course us in California have no hope of ever seeing sub-$1 per gallon gas as this price war has just caused gas prices to dip under $3 per gallon (for regular gas). Savvy buyers will know that this oil price dip will certainly be temporary, and will think more long term and choose a less thirsty engine option. The Ecoboost V6s have been a sweet spot for F150 buyers for a while now because they are tuned for low end torque, while having good HP and relatively quiet, smooth, drivability. But consistently get better gas mileage. And their smaller turbo diesel engines offer even more torque and better mileage as well. The harder sell may be the F150 hybrid model during this cheaper gas short term blip. And it will unfortunately delay the EV F150's production even longer than before.