Yeah, the deal doesn't look
Yeah, the deal doesn't look so sweet if he notices that he is paying $72K for this truck (plus giving up his older truck). Of course you could look at it from Ford's point of view that at 0% interest over 84 months, the sale of the truck may not even be very profitable. Obviously Ford (or their finance arm) is not paying 5.9% interest internally, but whatever the interest cost over 0% (customer cost) for 84 months is a potential loss in profits. I think that even with 84 month payments and 0% interest, most people will be just keeping their older vehicles for a few more years instead of buying new.