An F-150 hybrid is a big deal
An F-150 hybrid is a big deal for fuel savings whether it's a long range plug in EV or not. Regenerative braking will save a lot of energy over a regular ICE configuration. A full EV would run the cost through the roof and the weight would kill the payload capacity. The Tesla Model 3 is pretty small and needs half a ton of batteries. I'm sure Ford could do a better job on battery engineering but they would still be very heavy and expensive.