Well this is gonna be like
Well this is gonna be like any high demand cars. If dealers gonna charge more because it's very popular car then look what the Subaru dealers did to make everyone get their Forester. Or how the Honda dealership did to Civic type R. The good news is this is not a limited edition car like Subaru S209. So mark up should NOT be too much unless they really want to lose market share, (remember the new RAV4 hybrid is not perfect yet because of the gas tank problem). With the current economy anything that is too much WILL NOT sell.