The New Subaru Forester, Outback, And Crosstrek Are Both An SUV And A Lifestyle Choice
If you are looking for the best SUV to buy this year there are a multitude of good choices. You can get any number of models that offer utility, good fuel mileage, safety technology, and a comfortable cabin. Then there are the 2020 Subaru Forester, Outback, and Crosstrek SUVs that are more than an SUV. They are also a lifestyle choice.
Subaru is a small automaker compared with other brands in the U.S., but the Camden N.J. automaker gives customers a way to connect with their SUV like no other brand. The all-wheel-drive models offer more than a way to commute to work or get groceries on the weekend. The Forester, Outback, and Crosstrek will become part of the family.
Why do customers buy another Subaru? The Japanese automaker created a brand that has become a lifestyle choice, not a car company. Subaru has done a masterful job of creating a brand identity that resonates with consumers that goes beyond the retailer's showrooms. Tom Doll, Subaru of America CEO, recently told Bloomberg that sales took off when they “stopped acting like a car company.”
Subaru reaches out to people from every demographic and connects with animal lovers, those with active lifestyles, millennials, performance enthusiasts, senior adults, and the gay community. It’s not something new for the automaker. They have been doing it for decades.
Subaru has formed partnerships with organizations like the National Park Service to clean up the environment. Customers connect with the automaker because they also care about keeping our National Parks clean and recycling waste.
Subaru’s partnership with ASPCA has affected the lives of over 10,000 animals, and they also have the “Make a Dogs Day” campaign. They have teamed up with Make-A-Wish, Adopt A Classroom, Center for Pet Safety, Meals on Wheels, and other charitable organizations customers identify with. Subaru recently donated 50 million meals to Feeding America food banks.
The small car company carved out a niche market with its all-wheel-drive vehicles but they go beyond transportation and have created models customers identify with as a lifestyle choice. The 2020 Subaru Forester, Outback, and Crosstrek represent its customer's adventurous, outdoor lifestyles, and beyond.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press and the founder of Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru NZ