Consumer Reports is a dying
Consumer Reports is a dying business which skews old for their consumers willing to pay for ratings. Many more Gen-X and Millenials go to websites with free detailed ratings and won't pay CR for the "privilege". Unfortunately, old folks tend not to be ones buying Outbacks, Foresters, or even Ascents as they are less outdoorsy. Sometimes you need to explain relative arguments from these types of sources. CR skews old, C/D skews engine performance before anything else, etc. Also aren't things like cargo space, infotainment, leather, etc relative for most people? Not sure why you don't make your website have ratings in different categories and let the reader weight those categories to their own preferences. Nothing like seeing Korean SUVs given all the praise, yet go to a dealer and ask the price and they tack on $8k. That and people 6+ months of ownership tell how cheap the materials are. These are vital facts when people are looking to spend $40k+