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It's definitely not the Mach-E's performance that causes a conflict. It is simply the fact that it's a crossover. Porsche had similar image issues when they introduced the Cayenne in 2002. Porsche had made it's reputation on building sports cars and race cars, and the idea of a SUV/crossover was sacrilege for Porsche purists. Ironically the Cayenne (and later Macan) provided a HUGE cash infusion to Porsche so that they could stay in business, and later build cool supercars like the 918 Spyder. The key difference with Ford was that they called their new sporty EV a Mustang. That is like Porsche calling their new SUV a 911. That's the point that doesn't work for Mustang fans like me. Sure, this was done as a branding move, and similarly GM marketing goons also wanted to separate Corvette into a separate brand before, but cooler heads prevailed and they reinvented it as a mid-engine performance car. I would have been happy if they had a separate Mach-E lineup, and hopefully a real Mustang coupe and convertible with the EV drivetrain. Maybe they will go there in the near future, once they sell a ton of these sporty EV crossovers.