In 2030 I think Toyota will
In 2030 I think Toyota will be plugging along (pun) business as usual, selling cars, truck and SUV's people like and want.
I think Tesla under the weight of quality issues and competition of higher quality EV's will focus on heavy truck deploying it's IP into that industry which much more profitable.
Tesla sells as there are no other real options, when there are areas such as fit, finish, ride and cabin noise will be become factors it's dominance will be tested.
Civilian vehicles are paying for the build out of Musk's heavy truck division.
Civilian vehicles are generating the mass amounts of data for the self driving tech the heavy truck relies on to make it a must buy.
Barrier to entry on an EV is a joke, combustion engines are hard, EV is simple.
I think in 2030 Toyota is still #1 or #2 car manufacturer and Tesla has destroyed heavy truck makers like Paccar &, Volvo.