Not sure that Toyota's RAV4
Not sure that Toyota's RAV4 Prime sales have much to do with Tesla at all. People seem to forget that the BIG market opportunity for PHEVs and EVs growth is replacing gas vehicles, which own 95% of the new car market. Toyota themselves were limiting RAV4 Prime sales by not producing enough of them and by dealers jacking up the prices. The RAV4 Hybrid has enjoyed solid sales. Largely because the Hybrid option is only $2,500 over the regular RAV4. But the RAV4 Prime costs nearly $10K more than the Hybrid model, and dealers are jacking the price even higher because of limited supply. If Toyota had the same $3,500 price difference between the RAV4 Hybrid and RAV4 Prime, as they do between the Prius and Prius Prime, and then made enough of them to keep dealer markup down, they would sell 10 times as many of them, and really shake up the crossover market.