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Michael Wolf (not verified)    January 6, 2021 - 12:29PM

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Toyota actually screwed up on this by not meeting demand for the Prime. When it was announced last year, the anticipated demand was through the roof. Then Toyota laid an egg by not providing enough inventory. They would have sold 3-4 times as many Primes if they'd have made them. That was when they didn't have much competition for a midsize PHEV SUV. Now they've got competition that will siphon off sales...bad timing.

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