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Dan (not verified)    January 6, 2021 - 10:14PM

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Nothing new it was the same pricing system with the GEN 2 Prius when the tax credit was available. There are many dealers currently selling RAV Primes at MSRP including the largest Toyota dealer in the country. There is also a system that has been in place for a long long time, it's called supply and demand. It is regrettable that some dealers are doing the bump but they do it because it works. If you actually spend time searching you will find one at MSRP or less.

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