Jimmy, You do realize that
Jimmy, You do realize that Brand Recognition was the least important element for purchase decision, as listed in this survey. With only 45% of the people surveyed saying that brand mattered in an EV pickup purchase decision. With Price and Performance taking the highest consideration at 93% and 92% respectively. Also it is important to mention that Cox Automotive (who did th survey) invested $350 million dollars in Rivian (2019). And now they are asking traditional truck buyers which pickup truck style do they like best? Seeing that the top selling pickup is the Ford F150...surprise! That was the most popular design. Even though Ford has no EV F150 to sell. But Rivian should be selling their R1T later this year. Hmmmm...This is really just reverse advertising, disguised as objective news. Personally, I think that the latest Silverado HD is the ugliest truck design that I have ever seen, but then again I am not a truck buyer.