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I think that Porsche knows their traditional customers well. The relative success of the Taycan shows that, considering the top "Turbo" S model starts at $186K, but Porsche sold many of them at that price. Mercedes provided a good example of why it's better to maintain the build and materials quality, even if it costs more because when they went through cost cutting in the early 2000s, it damaged their reputation, as the lower quality showed, and they lost more sales and customers than they gained with the slightly lower MSRPs.