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I think the compromise is the added dealer markup. My local dealer is adding $15K to an SX model, which gets it in BMW X5 territory. A dealership in Atlanta is only marking them up $7,500 if you can find one that hasn't already been sold before it arrives. This is a tactic that will undoubtedly cause ill will with some customers. I looked at Highlanders and 2022 Acura MDX loaded and with the Kia markup these are cheaper cars.