The demographic market for
The demographic market for Tesla is different from a Kia. There is the assumption that Kia is trying to compete with Tesla because of the bold stylish look. Kia understands that only a small percentage of people who consider a Tesla would look at a Kia. Tesla is a statement car, an identity for the owner. The real winners will be those who purchase the Kia EV6 because you will get a well-designed and performing vehicle without the Tesla markup.