No, no one is forced to pay
No, no one is forced to pay over MSRP. But we are forced to do a ton of extra work bc we are forced to purchase through a dealer. If we could just purchase directly from the mfr, we would all be able to pay MSRP without doing a bunch of legwork to find a dealer that won't charge over MSRP. Where this becomes unethical is the fact that the dealer is providing absolutely zero value for that $10k markup. This ruffles the feathers of both consumers and dealers.