The Baja didn't sell well,
The Baja didn't sell well, the Ridgeline didn't and still dosen't sell well, and the Santa Cruz seems like it may be a flop as well. The Maverick may do well, but it has the advantage of being from Ford with a traditional design and a hybrid powertrain for $20K. I don't think Subaru would be capable of manufacturing a competitive pickup. But I could be wrong.