The reason Subaru is losing
The reason Subaru is losing loyal costumers is because they are not living up to their brand image. Toyota eco drive and hybrid options are too good to pass up for the environmentally conscious. I love Subaru, but I cannot conscientiously buy a suv that doesn’t have some attention paid to the carbon footprint, a value Subaru has touted for years, yet their image is changing to be more truck-like off road. They will lose gen x and younger consumers because of this.