I have never, ever been e
I have never, ever been e-mailed or mailed to participate in JD Power surveys. Not ever. I know they just want to liken "quality experts" with their name, but honestly, I don't know any Gen Z or even many Millenials that know who JD Power even is though he's still alive.
The main issue here is pay-to-play: Subaru can get an award, but to run a TV ad with that is $$$, to print that is $$, etc. It's not exactly like they cannot win with no money, but the bigger manufacturers can certainly pay if they win, so you really thin JD Power is going to give a smaller manufacturer an award if they won't pay?
Also, on topic is Consumer Reports who use their paid subs to rate vehicles, provided they have enough paid subs for the vehicles they are covering. Hard to do a Subaru Ascent review in 2020 in CR because they car only existed for 2 years at that point. They then supplement their data with competitor data in the same class but only they say who Subaru Ascent competitor vehicles are. Also smacks of nonsense - I mean what's the overlap between CR paid subs and Subaru owners vs GM?
I bought a 2021 Ascent and love it and have had no problems at all with it. I don't pay for CR to tell me anything, and JD Power and Assocs clearly don't want my input.