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I own old Subarus. I'm emotionally attached to old Subarus. I have owned new Subarus. I am not emotionally attached to them. Their not the same character as the old ones. My most recent purchase was selling a Subaru and buying a Honda.

I'm an engineer. I see Subaru, Honda, and Toyota as significant engineer driven companies with products that show that focus. They're well built and last. I see Subaru as slightly more rugged than Honda in design, and selection of materials and some construction elements of Subaru are better. Honda is better with ergonomics and it's more bold is styling. Honda has higher tech power trains but less rugged ones. Honda ABS and stability control is better than Subaru, but Subarus safety tech is better. They trade blows. Toyota is unique in that their designs tend to be cohesively engineered towards single goals and are often well optimized for that goal. They are more willing to deviate from center mass of the market and make a more specialized product. They are more tailored products. And Toyota combined the ruggedness of Subaru and bolder styling of Honda. Ergonomics isn't as good, and construction is rugged but utilitarian, similar to Subaru. They align well with Subaru and it's likely why the partnership works pretty well for them.