@Rusty: Not all of us pull
@Rusty: Not all of us pull yellow iron or concrete debris. I don't. Heavy site-work equipment haulers won't (can't) use a V6 1/2 ton; we all know that. But the rest of us: yes... I haul ATVs, snowmobiles, firewood, boilers, water heaters, plywood, tools, and other assorted items that require a "truck" type of vehicle. I've owned Toyotas, Fords, Chevs, and Dodges over the years. By FAR the most trouble free were the "Japanese girl truck" Toyota models. This would include a 7.3 Powerstroke Ford, and also a 5.9 Cummins 3500 (which I still have).
I'm sure Toyota will do just fine with their new release Tundra. The "new" engine has been used in the Lexus line since 2017, it's likely a fine design for what it's intended purpose is, yellow iron notwithstanding.