Edmunds (car reseller) says
Edmunds (car reseller) says that the average price of the RAV4 Prime in the San Francisco Bay Area (CA) is $52K, and looking at available models for sale I see prices between $46K-$62K on their site. With a base MSRP of $40K. I wouldn't be surprised if Edmunds is the anomaly here, and northern CA prices are often higher than other areas. But I am surprised to see that some buyers are getting them for under MSRP.