I think most of the folks
I think most of the folks that own Rav4 Primes don't want to admit that they paid over MSRP. I know right now that if your serious about buying a Prime you have to go to California as they are getting most of the allocations. I've called 15 different dealers to try to get on a waiting list and they all want at least $5k over sticker with most asking $10k. The 1 exception is Ontario CA dealer but they will only sell to you if you live within 25 miles of the dealership.