I am not surprised by this
I am not surprised by this announcement. The Bollinger truck looked like a fine effort, but ultimately it cost too much. The design always reminded me of a Lego Jeep, but with a price of $125K and up, It just seemed like a hard sell to me. The big selling points of EVs are low cost of operation, smooth, quiet, clean, high performance, and low maintenance. But how much does someone who wants to buy a Jeep, RAM truck, or Land Rover, really care about those attributes? Maybe if they were able to actually build them before Rivian or Ford came out with their EV trucks (at half the price) But Covid threw a monkey wrench into all automotive businesses from 2020-now. I figure that the modular design of the Bollinger EV truck lends itself to customization for commercial needs easily. And businesses can justify paying a little more for a bespoke work truck that is an ideal match for the job. The larger truck market is easily big enough to support low volume specialty trucks. I wish Bollinger the best of luck with their commercial EV product shift.