Subaru Quietly Raised Prices On Every New Model Except One - Full Details
Subaru of America (SOA) posted on its website this week that starting with orders placed on April 26, 2022, every new Subaru model, including the refreshed 2022 Forester, 2023 Outback, 2022 Crosstrek, and other new all-wheel-drive models, will get a $500 price increase. The rear-drive 2022 Subaru BRZ sports coupe is the only model that will not get the recent price increase.
Subaru did not put out a press release informing customers of the new $500 price increase but chose to quietly put the notice on the top banner of the Subaru of America website.
The statement on the SOA website
"Manufacturer's suggested retail price for all 2022 model year vehicles, except BRZ, has increased by $500 starting with customer orders placed on April 26, 2022. The current MSRP (Manufacturers Recommended Retail Price) on the website does not reflect the increase. MSRP does not include destination and delivery charges, tax, title, and registration fees."
"Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice."
Destination and delivery fees are going up
Subaru also raised the designation and delivery fees on new models. The 2022 Forester and Outback dealer fees increased by $75, 2022 BRZ fees went up $25, and 2022 WRX dealers increased $45. Subaru ranks among the lowest automakers even with the dealer fees going up.
Check out: Car Brands With The Highest Delivery Fees And Where Subaru Ranks
Why did Subaru raise prices mid-year?
Mid-year price hikes are uncommon for Subaru. The Japanese automaker waits until the new model year to increase the price. It's likely due to rising costs due to the global microchip shortage and supply chain issues. Ford has had the highest price hikes, and there are indications that Toyota is planning to raise prices in May.
Subaru's website does not reflect the recent price increase yet. If you are building a new 2022 Forester, Outback, Crosstrek, or other new all-wheel-drive models on the Camden, N.J. automaker's configurator, you'll need to add the $500.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru