Technically it isn't Kia
Technically it isn't Kia adding that on, it is the dealership. So, if you can find a dealership that isn't charging the ":market adjustment" or whatever they call it, then you should be able to get a better price. I despise the dealership habits of doing this, it feels manipulative and egregious. It is, in my mind, a reason that dealerships are dooming themselves to irrelevance as more and more automakers look at ways to bypass dealerships for their electrified vehicle sales. We simply do not need dealerships anymore (service centers, yes, absolutely need those). Sorry I took so long to respond.