I'd say it depends on the
I'd say it depends on the pick up if they bring out a truck with actual bumpers on the front and back with no wrap around like most trucks / SUVs it would be a hugh selling point for us contactors. Also needs to be capable of having a cap and or a ladder rack. It cannot be another brat/ el Camino type. If they can do this have at least 10-12" clearance, awd, and comparable accessories as our trucks today I think they have a chance but I think price is gonna make or break em cuz if they are around the same price I've a feeling people will go for 4x4 over awd everyday.