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Not surprising. However there are major confounding factors here, namely supply chain issues. Locally, rav4 primes had 18mo waitlist, rav4 hybrids have 4-6mo wait. Many were likely not wanting to wait that long and chose an alternative. If faced with limited chips and battery supplies, it makes sense that Toyota likely prioritized producing the more expensive/profitable Highlander and more closely meeting that demand. In other words, these sales may not match driver raw preference but rather 2nd/3rd preference situation.