KBB has lost touch with…
KBB has lost touch with reality if they think the prius is "cooler" than the BRZ. Lightweight, RWD sports car with a manual transmission is a good as it gets. In no universe is a hybrid with a CVT even a contender in the cool category. Sure the prius is a lot loss dorky than it used to be, but cooler than a dedicated sports car it is not.