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I couldn't agree more! PHEV pick-ups make more sense in the near term (maybe the next 5-10 years, at least) since we need to increase the energy density of batteries by a factor of 2-3x before fully electric pick-ups can get realistic ranges of ~350-400 miles while towing, or hauling heavy loads. That will take a whole new generation of batteries, and then some. Until then, PHEVs offer most of the benefits of a full EV (lower emissions, substantial torque, lower cost of fueling, etc.) and at a lower price point. Plus, for trucks that don't go on long trips of more than 100 miles regularly, PHEVs are simply more ecological (would be wasting lots of battery capacity if the vast majority it was driven was < 100 miles at a time).