It's hard to disagree with…
It's hard to disagree with this. The other day I noticed that the Bronco Sport actually starts at the same price as a Wrangler. The actual Bronco is like $7500 more than that.
Just last year I was seriously considering a Maverick, thinking that a simple small truck would be nice, but Ford had decided that an XL with cruise control isn't possible. For such a luxurious modern convenience that even the cheapest Mitsubishi Mirage econobox has standard, I'd need to pay $3000 more for the XLT and tons of things I didn't care about. This year of course, they've raised the price of the Maverick so much that they can keep it.