Cost of goods will either…
Cost of goods will either make or break Lucid. Hopefully they are taking some other pages out of Teslas playbook. Tesla is winning because they make a decent product and keep making it cheaper and they like to argue better. One thing you can’t argue about is their unrelenting march of driving costs down.
Tesla entered a market with almost no competition and had some healthy prices and margins. Lucid will be entering a more mature market and will have to compete. The good news is if their costs is comparable to the model Y they can probably swing some sales with a more premium product. The timing will be such that the refreshed model Y will have been out for awhile and they could be the new cool kid on the block.