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You are right! Scandinavian countries have some of the highest EV adoption rates in the world! Having lived in Japan I would say it is uniquely Toyota's behavior. Toyota is a conservative Japanese country and they may also feel like they haven't "reaped" enough reward from the money they invested in developing hybrid technology. Let's just hope they change, or their leadership changes, for all our sake. I suppose if they don't it may eventually mean the end of Toyota as a company though...