There's A Perfect Storm Brewing At Subaru
There is something unique happening at Subaru of America right now. Let me say that there is a perfect storm for customers looking to buy a new 2024 Subaru Forester, 2024 Outback, or another new model right now.
Let’s review what I would call the perfect storm.
Three significant events are affecting pricing and how Subaru retailers deal with customers. First, I see Subaru’s inventory increasing. Second, because of the economy and high interest rates, demand for new cars is down. Third, I’ve seen Subaru retailers ready to make a deal.
It’s a matter of supply and demand.
The 2024 Subaru Crosstrek subcompact SUV and 2024 Impreza compact hatchback both received a remodel, and yet they are still significantly down in 2024. There should be more inventory of these models right now.
From what I’ve seen recently, Subaru wants to move the 2024 Forester and 2024 Outback. SOA is offering special financing now on both SUVs. Something I haven’t seen in the two decades I’ve been covering Subaru.
It’s good news if you are buying a performance model.
The 2024 Subaru WRX performance sedan and 2024 Subaru BRZ sport coupe were remodeled for the 2022 model year. Those performance models have decreased the most of any of SOA’s nameplates. You may be able to get a good deal.
Subaru's Ascent 3-Row SUV and Legacy midsize sedan are due for remodels in 2025, so Subaru wants to move all remaining 2024 models this year.
I think these things are important for Subaru customers to know.
As I’ve said, Subaru’s inventory is improving. Customers can find new 2024 models on Subaru retailers’ lots. This should help sales in March and April.
Subaru is offering discounts, special financing, and manufacturer incentives on models they want to sell now, including the Forester and Outback. So, from what I’ve seen, it’s a good time to buy.
The 2024 Subaru Crosstrek is still a hot model, and you may not get below sticker pricing on some subcompact SUV trims. The Sport and Wilderness are hot trim levels. Subaru likely has more Base and Premium trims. They could be the best models to buy now.
The 2024 Subaru Impreza compact hatch and 2024 Legacy midsize sedan are selling below MSRP now. You could get the best deal on these two models this spring.
But overall, I would say it’s the best time to buy any Subaru model now. It’s a perfect storm and a buyer's market for the first time in a long time.
What's your opinion about the recent Subaru models? Please click the Add New Comment red link below to add your comment.
Thanks for reading, everyone. I hope you enjoyed this used Subaru Forester and Outback report. See you tomorrow for my latest Subaru Report.
I am Denis Flierl, a top Torque News and Subaru reporter since 2012. I’ve invested over 30 years in the automotive industry in a consulting role, working with every major car brand. I am an experienced Rocky Mountain Automotive Press member. You'll find my expert Subaru analysis here. Follow me on my The Dirty Subaru website, Dirty Subaru blog, X SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.
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