I believe people want the…
I believe people want the Toyota Rav4 Prime for it's compact size and great range. These are people who don't want a third row option with a longer length. If the price will be close to Highland ( by adding 2.4-liter turbo-four hybrid), but gets better range they will buy it. In my opinion Toyota needs to also up the quality of the interior and sound proofing in the Prime cabin or they will be falling behind their competitors.