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Justin Hart    May 16, 2024 - 3:06AM

In reply to by John Goreham

Agreed, that level of sales isn’t really sustainable, long term, but I also know Kia (and sister brands Hyundai and Genesis) are going full steam ahead on new manufacturing plants (part of their sales figures is due more to production/supply than demand). Of course Kia (in particular) needs to do more to reign in the greed of some of their dealers too (Kia is one of the most often cited brands whose dealers charge “market adjustments”), since that only hurts their sales figures too. Ultimately, I think more production can help bring their prices down (at least potentially) as well. With all the awards Kia is winning and recognition for their R&D, I suspect Kia, Hyundai and Genesis will generally see their EV sales increase, year over year.

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