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I worked for subaru. I can confirm subaru is not interested in huge number increases. They are playing the long game. They're one of the newest manufacturers to the american market and even a 1% increase in market share every few years is a massive win in their books. The north american market is very established and such a small, quality driven company selling as many cars as they do is a huge victory, especially when you consider that subaru owners keep their cars 8-12 years or so on average, as opposed to the 5-7 years of most other manufacturers. Theyre also more likely to only own one car. Subaru is seeing growth unlike any other manufacturer world wide.