Speaking from personal…
Speaking from personal experience: I ended up with an Elantra N-Line for these reasons: still decent performance with less fuel consumption, beautiful interior and tech, Hyundai offering 8year financing (not everybody can afford higher monthly payments, they also need to advertise this in their website, people see higher monthly/bi-weekly payments and run away), and last but not least dealership salesmanship ( the guys from my dealership were far from trying to close, very dissapointing). I think Subaru has great cars but they need to get their butts off the AWD throne and try harder to get to their customers.