Let's get a few things…
Let's get a few things straight. First, $98k from $110k is Not an $18k loss, but a $12k loss as stated mid-way down the article. To expect an ROI on window tint and wrap is very naive. Also, to expect a vehicle that was artificially inflated due to exaggerated hype and a lack of supply to not come down quick in price once supply issues are resolved and review videos come out, is just ignorant.
Just as we're seeing across the entire automotive industry. Now that the chip shortage has been resolved vehicles don't have ridiculous wait times, and you can reasonably find an acceptable model sitting on the lot. Which means that "market adjustment" mark-up is going to start turning into a markdown to move units as new stock gets dusty sitting around.