Totally. Lead acid 12v…
Totally. Lead acid 12v batteries are essentially born to die. Modern cars increased usage/demand hastens that end.
In this case, Ford was trying to PREVENT a future 12v failure; not rip the customer off.
$695 is likely a $300 battery and overpriced install, but it might have been much more, cables, tray, etc.
It's misleading without hard evidence and only hearsay.
I would instead replace the OEM battery with an Odyssey 12v. I loved mine in my truck!