Thanks for commenting, Mary.
Thanks for commenting, Mary. The fact that vehicles are "meant to be seen", and that "on-line isn't the same as being there" as you state, is what leads me to believe this may still happen eventually. Who sees the press previews in person? The press, not the public. The rest of us see it on local TV, but now on You Tube and other social streams. So, social media levels that viewing field. And that tells me the press is not as needed as in decades past. Heck, the OEM only has to make the video like the Cadillac ATS but control the whole process.
Yes, I am now a member of the press, albeit on-line press; but I'm also a consumer. And I always felt the press got an opportunity that I seldom ever experienced until I retired from the industry and became part of the media. And yes, meeting colleagues and old friends is a nice feature; but still, for the press and the OEM, not the public.
If the real value is excitement, then those reveals can still be made as a press preview. Doesn't Ford do that with its simulated press Q&A ads? In time, the public might not care as they were never part of the live preview until social media. Am I talking myself out of a job?