Excessive cost? Are you
Excessive cost? Are you measuring this by talking shareholder dollars or by lives lost due to environmental impacts of polluting this planet with outdated ICE designs? Only when Marchionne embraces Scuderi Engine Technology is he is to be taken seriously about moving the automotive industry to the next great age of innovation. I am so aggravated with the auto industries' painfully slow exploration of American innovation. I have had enough with the metered delivery of technology, even when a significant breakthrough design is at reach in the U.S. It is time NOW to invest in a solution that answer needs not filled in the last 30 years! Sometimes action for the greater good for the planet and its occupants is more honorable than purely monetary gains. In this case, all sides of the equation win. The Scuderi Engine provides wholesome power for performance enthusiasts, cleanest emissions for anyone who breathes, ultimate fuel efficiencies for financially strapped families (military budgets and alike) and the lowest retooling costs of ANY competing technology, so modern industries that adopt this technology won't have an excuse to say that this upgrade is too cumbersome to implement. It is time for leaders like Marchionne to put their money where their mouth is. Sure, the initial licensing costs may be daunting, but in short time the rewards will make it very worthwhile. Once the consumer realizes that there is better, they will demand better. Its time to think outside of the box!