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Richard , Camb… (not verified)    March 2, 2012 - 6:39AM

SAAB will return for sure. It has to be a niche car maker initially. It will hurt the workforce for the short term, but some work is better than no work. Here in the UK we had a similar problem with MG Rover when BMW got the jitters and sold it to The Phoenix Group instead of Alchemy the VC group. MG Rover was producing poor cars and the Marque had long since lost it's prestige image so Alchemy wanted to reduce the volume of cars and make it a niche maker of sports cars and re grow the business through trust and reliability of the finished article. However it was seen as political suicide, by the then Labour govt to sack so many workers. By EU law the Govt couldn't fund the private company so pressure was put on BMW to sell to Phoenix, who tried to continue mass/unsustainable prodution of ageing models. The company finally went bust after Chinese funding (similar to SAAB) wasn't forthcoming, mainly due to the huge pension commitments and the Longbridge factory finally closed. The Chinese then came back in and bought up the factory and tooling etc and have now started production on some new MG models on a smaller scale (just what Alchemy wanted to do)
Where SAAB has the advantage is that it still has a good name and the new 9-5 was or is still a very nice car that could still be a relative success, but not by trying to compete with the Germans. Find the gap in the market, which is there and build slowly then the marque can once again be a success.

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